For those whose target market is local, can restrict their SEO efforts to a more localized effort. This will drive targeted traffic to the website and your business will profit by increased number of conversions. Google Places and Local Search ranking factors refer to the signals that are considered while displaying results for organic local search queries. There are certain really strong indicators, while some misconceptions around these. Here, let us take a look at local search ranking factors that influence search results.
Image Sources: Google